Waste reduction

In Europe, production of household waste has doubled in 40 years. In France alone, over a period of one year, we have been discarding 650 million tonnes of waste. Every day, a resident produces about 1 kilo of garbage.
Reducing the amount of waste becomes a necessity for the planet. The best method to achieve waste reduction is to discontinue the production of disposable goods.

In contrast, durable goods enable reuse and often guarantee cleanliness.
The entertainment environment is an ideal place to conduct educational activities for the environment. A festival, a concert, a sporting event, a cultural animation attract large audiences. This is an opportunity to educate different audiences on sustainable development and test the effectiveness of a concept.

Thus, we came up with the idea of implementing a simple and fun system by proposing recyclable and reusable glasses (washable as desired).
Today ECOCUP has won its bet: changing behavior without affecting the operation of an event. The reception from the public and organizers has been excellent. With reusable cups, the consumer becomes active in sustainable development.

With this concept, none of the 20 biggest French festivals use disposable cups.
Because of their "sustainability", reusable cups contribute to preserving the environment and reducing waste production at the source.
The passage from a disposable to a durable good

Some figures:

If each person consumed like a European, it would take the equivalent of 8 of our planets to meet the needs of the world's population.

In France, 80% of the sold goods are discarded after a single use.

99% of products become waste within 6 weeks following their use.
A French person will produce an average of 30 tons of waste in his / her lifetime.
In 2004, French economic stakeholders (including local authorities) spent $11 billion in waste management.

The elimination of disposable plastic bags has saved 28,000 tonnes of waste through the application of this measure. (Source ADEME)

What if we applied the same concept to plastic cups?

Waste production during major events, such as festivals, amounts to the tens of tons. Certain wastes such as one-way cups are preventable. These cups are the most obvious symbol of a product whose use is unique.
We consume then we throw, we consume again and throw again. This pattern is repeated tens of thousands of times in major events. And even at home, habits are the same.
These cups are not recyclable. So, without putting an end to this practice, we continue to invade our living environment with waste that must be treated continuously. The ecological balance is disastrous.

Reducing waste at the source

Also, thanks to this system, it is no longer necessary to produce a multitude of disposable cups. Each cup can be washed and reused as desired. Thus, we reduce the volume of production.
Therefore, the system puts an end to the following principle: a one-way cup for every single person.

Just like the supermarkets that have implemented the elimination of disposable plastic bags, we can imagine a similar future change of behavior for "reusable" cups replacing "disposable" ones. This is therefore a concrete act of sustainable waste reduction.

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